The loyalty to pay TV in periods of economic difficulty in Mexico and Brazil
Abstract: This article explores how socioeconomic status and level of education relate to the retention or change of media habits, such as cable or satellite television viewing, in periods of a stagnant or declining economy. Particularly, we explore two of the most important markets in the Latin Ame...
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Lenguaje: | English |
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Pontificia Universidad Católica de Chile. Facultad de Comunicaciones
2019
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Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-367X2019000200041 |
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