Country Image in Advertising Discourse: Between Commercial and Social Components
The ways of creating the country’s image in the texts of modern Russian commercial advertising, namely, such a variety, which is defined as nationally oriented advertising are discussed in the article. This type of advertising is considered as a multimodal complex, however, special attention is paid...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | article |
| Language: | RU |
| Published: |
Tsentr nauchnykh i obrazovatelnykh proektov
2020
|
| Subjects: | |
| Online Access: | https://doaj.org/article/082cb566ff7e4bf4b3916a4cfd76ed75 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|