A DIGITAL TOUCH TO LUXURY BRAND MARKETING: REVIEW OF BURBERRY CASE
Era of digital transformation has created an entirely new class of competitionacross businesses. Companies have to keep up withthese changes and in turndeveloping new ways of doingtheir businesses in order to survive, and to respond and adapttheir position in suchcompetitiveenvironments. The mobile...
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| Main Authors: | , |
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| Format: | article |
| Language: | DE EN FR TR |
| Published: |
Fırat University
2020
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| Subjects: | |
| Online Access: | https://doaj.org/article/26b9195bbd414eb89f5e570b6b42e36b |
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