USING FUZZY ANALYTICAL HIERARACHY PROCESS APPROACH TO THE MESUREMET OF CONSUMER BASED BRAND EQUITY

Brands have become valuable assets for marketing in today’s intense competitive world. As a result, the case of responding to the demands and needs of consumers has been the basic policy of business. Businesses brands in the minds of consumers engage in a great effort in order to determine where it...

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Autores principales: MURAT TOKSARI, M. Emin İNAL
Formato: article
Lenguaje:DE
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/2b30ead4fa3143ad936a045ffc21e53a
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