USING FUZZY ANALYTICAL HIERARACHY PROCESS APPROACH TO THE MESUREMET OF CONSUMER BASED BRAND EQUITY
Brands have become valuable assets for marketing in today’s intense competitive world. As a result, the case of responding to the demands and needs of consumers has been the basic policy of business. Businesses brands in the minds of consumers engage in a great effort in order to determine where it...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | DE EN FR TR |
| Publié: |
Fırat University
2019
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| Accès en ligne: | https://doaj.org/article/2b30ead4fa3143ad936a045ffc21e53a |
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