RELATION OF INSTITUTIONAL REPUTATION COMPONENTS TO BRAND LOYALTY: A FIELD STUDY FOR GSM OPERATOR USERS
Institutions exist and differentiate with the various values in addition to financial resources. The long-term value of the institution must be managed by intellectual capital and the use of information technology and equipment. In this process, how consumers and all stakeholders perceive the instit...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | article |
| Language: | DE EN FR TR |
| Published: |
Fırat University
2019
|
| Subjects: | |
| Online Access: | https://doaj.org/article/40efc4659dc54cbc9e5cafc9d95f0c0a |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!