Models of on-line retail clients’ behavior in conditions of digital transformation
The article shows 7 models of on-line retail clients’ behavior in conditions of digital transformation. The 1st model ‘Individual positioning’ offers a choice of goods in accordance with their individual preferences changing with regard to digital transformation. The 2nd model ‘Imitation’ implies un...
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| Main Author: | |
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| Format: | article |
| Language: | RU |
| Published: |
Plekhanov Russian University of Economics
2019
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| Subjects: | |
| Online Access: | https://doaj.org/article/63210b7af373444fad5f77204e6ef170 |
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