GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW
Marketing communication for green brands and products should not be seen exclusively as a means to attract and impress consumers with the most beautiful and spectacular green messages. All messages communicated to the public must have a solid foundation, which most of the time can be represented by...
Saved in:
| Main Author: | |
|---|---|
| Format: | article |
| Language: | DE EN FR IT |
| Published: |
University of Oradea
2021
|
| Subjects: | |
| Online Access: | https://doaj.org/article/7aa8b3229c6a46ee82ada97ebe762738 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|