The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory
This study aimed at assessing the impacts of the fear of COVID-19 on consumer buying behavior toward dietary supplements. This investigation was a cross-sectional study in which literate adults regardless of gender over the age of 20 were recruited from three pharmacies in three different districts...
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| Main Authors: | Cheng Liu, Cheuk-Kwan Sun, Yu-Chia Chang, Shang-Yu Yang, Tao Liu, Cheng-Chia Yang |
|---|---|
| Format: | article |
| Language: | EN |
| Published: |
MDPI AG
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/81be4795e7d345579b6cc4e415e3baac |
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