RFM ranking – An effective approach to customer segmentation
The efficient segmentation of customers of an enterprise is categorized into groups of similar behavior based on the RFM (Recency, Frequency and Monetary) values of the customers. The transactional data of a company over is analyzed over a specific period. Segmentation gives a good understanding of...
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| Auteurs principaux: | , , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Elsevier
2021
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/99f6842bbfbe4521be506ee01f61ed7c |
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