Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps

Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps

The purpose of this research is to determine if positive anticipated emotions, food values, attitudes and subjective norms influence food purchase intention in two different models: a fast food restaurant and a food delivery service via mobile apps. For this study, we utilized a non-experimental, ca...

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Detalles Bibliográficos
Autores principales: María Núñez-Fernández, Héctor Hugo Pérez-Villarreal, Yesica Mayett-Moreno
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
Materias:
attitude toward the brand
attitude toward eating a hamburger
food values
positive anticipated emotions
purchase intention
subjective norms
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
Acceso en línea:https://doaj.org/article/a29f1f03b43545f2a2c01ca0d7432135
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https://doaj.org/article/a29f1f03b43545f2a2c01ca0d7432135

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