Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps

The purpose of this research is to determine if positive anticipated emotions, food values, attitudes and subjective norms influence food purchase intention in two different models: a fast food restaurant and a food delivery service via mobile apps. For this study, we utilized a non-experimental, ca...

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Autores principales:	María Núñez-Fernández, Héctor Hugo Pérez-Villarreal, Yesica Mayett-Moreno
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	attitude toward the brand attitude toward eating a hamburger food values positive anticipated emotions purchase intention subjective norms Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/a29f1f03b43545f2a2c01ca0d7432135
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spelling	oai:doaj.org-article:a29f1f03b43545f2a2c01ca0d74321352021-11-25T19:04:59ZComparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps10.3390/su1322128572071-1050https://doaj.org/article/a29f1f03b43545f2a2c01ca0d74321352021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12857https://doaj.org/toc/2071-1050The purpose of this research is to determine if positive anticipated emotions, food values, attitudes and subjective norms influence food purchase intention in two different models: a fast food restaurant and a food delivery service via mobile apps. For this study, we utilized a non-experimental, causal, descriptive and cross-sectional design. From October 2020 to January 2021, self-administered online surveys were distributed to a convenience sample of 200 fast-food consumers at restaurants, and users of food delivery services via mobile apps Puebla City, Mexico. IBM–SPSS Statistics and the SmartPLS 3 Partial Least Squares Structural Equation Modeling were used to test our hypotheses. The results underscored a difference in attitudes between the models. The attitude toward the brand positively and significantly influenced purchase intention via mobile apps, whereas attitude toward eating a hamburger positively and significantly influenced purchase intention of visiting a fast-food restaurant. In both models, positive anticipated emotions exhibited the closest relationships with purchase intention, attitude toward the brand and attitude toward eating a hamburger, whereas food values exerted an insignificant effect on attitudes and purchase intention. Future research should consider performing a face-to-face survey with a random sample while accounting for different demographics, regions and countries, as well as including other brands, food types and restaurants.María Núñez-FernándezHéctor Hugo Pérez-VillarrealYesica Mayett-MorenoMDPI AGarticleattitude toward the brandattitude toward eating a hamburgerfood valuespositive anticipated emotionspurchase intentionsubjective normsEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12857, p 12857 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	attitude toward the brand attitude toward eating a hamburger food values positive anticipated emotions purchase intention subjective norms Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	attitude toward the brand attitude toward eating a hamburger food values positive anticipated emotions purchase intention subjective norms Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 María Núñez-Fernández Héctor Hugo Pérez-Villarreal Yesica Mayett-Moreno Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps
description	The purpose of this research is to determine if positive anticipated emotions, food values, attitudes and subjective norms influence food purchase intention in two different models: a fast food restaurant and a food delivery service via mobile apps. For this study, we utilized a non-experimental, causal, descriptive and cross-sectional design. From October 2020 to January 2021, self-administered online surveys were distributed to a convenience sample of 200 fast-food consumers at restaurants, and users of food delivery services via mobile apps Puebla City, Mexico. IBM–SPSS Statistics and the SmartPLS 3 Partial Least Squares Structural Equation Modeling were used to test our hypotheses. The results underscored a difference in attitudes between the models. The attitude toward the brand positively and significantly influenced purchase intention via mobile apps, whereas attitude toward eating a hamburger positively and significantly influenced purchase intention of visiting a fast-food restaurant. In both models, positive anticipated emotions exhibited the closest relationships with purchase intention, attitude toward the brand and attitude toward eating a hamburger, whereas food values exerted an insignificant effect on attitudes and purchase intention. Future research should consider performing a face-to-face survey with a random sample while accounting for different demographics, regions and countries, as well as including other brands, food types and restaurants.
format	article
author	María Núñez-Fernández Héctor Hugo Pérez-Villarreal Yesica Mayett-Moreno
author_facet	María Núñez-Fernández Héctor Hugo Pérez-Villarreal Yesica Mayett-Moreno
author_sort	María Núñez-Fernández
title	Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps
title_short	Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps
title_full	Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps
title_fullStr	Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps
title_full_unstemmed	Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps
title_sort	comparing models with positive anticipated emotions, food values, attitudes and subjective norms as influential factors in fast-food purchase intention during the covid-19 pandemic in two channels: restaurants and mobile apps
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/a29f1f03b43545f2a2c01ca0d7432135
work_keys_str_mv	AT marianunezfernandez comparingmodelswithpositiveanticipatedemotionsfoodvaluesattitudesandsubjectivenormsasinfluentialfactorsinfastfoodpurchaseintentionduringthecovid19pandemicintwochannelsrestaurantsandmobileapps AT hectorhugoperezvillarreal comparingmodelswithpositiveanticipatedemotionsfoodvaluesattitudesandsubjectivenormsasinfluentialfactorsinfastfoodpurchaseintentionduringthecovid19pandemicintwochannelsrestaurantsandmobileapps AT yesicamayettmoreno comparingmodelswithpositiveanticipatedemotionsfoodvaluesattitudesandsubjectivenormsasinfluentialfactorsinfastfoodpurchaseintentionduringthecovid19pandemicintwochannelsrestaurantsandmobileapps
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Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps

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