Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps

The purpose of this research is to determine if positive anticipated emotions, food values, attitudes and subjective norms influence food purchase intention in two different models: a fast food restaurant and a food delivery service via mobile apps. For this study, we utilized a non-experimental, ca...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	María Núñez-Fernández, Héctor Hugo Pérez-Villarreal, Yesica Mayett-Moreno
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	attitude toward the brand attitude toward eating a hamburger food values positive anticipated emotions purchase intention subjective norms Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/a29f1f03b43545f2a2c01ca0d7432135
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Sea el primero en dejar un comentario!

Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps

Ejemplares similares