Antecedents to Customer Retention in a Corporate Context
Strategies for relational practice can vary considerably, depending on which constructs are driving customer retention. In this sense, we developed and tested a theoretical model considering the constructs: perceived value, service provider reputation, trust, and switching costs as antecedents to cu...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | EN PT |
| Publicado: |
FUCAPE Business School
2016
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/a48b730e7f084922b1143b4bced00fbb |
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