Antecedents to Customer Retention in a Corporate Context

Strategies for relational practice can vary considerably, depending on which constructs are driving customer retention. In this sense, we developed and tested a theoretical model considering the constructs: perceived value, service provider reputation, trust, and switching costs as antecedents to cu...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Luciene Eberle, Gabriel Sperandio Milan, Celso Augusto de Matos
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2016
Materias:
Acceso en línea:https://doaj.org/article/a48b730e7f084922b1143b4bced00fbb
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!