Efeito País de Origem: Um Estudo sobre a Percepção de Profissionais de Comércio Internacional sobre a China
The present study examined the negative aspects of the country-of-origin stereotype for products manufactured and sold by China, the world’s largest exporter. This is a qualitative research with an exploratory approach, implemented by means a focus group the included the participation of ten profess...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | PT |
| Publié: |
Universidade Regional do Noroeste do Estado do Rio Grande do Sul
2014
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| Accès en ligne: | https://doaj.org/article/b68d850d57d043e09026581ff7c29814 |
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