Efeito País de Origem: Um Estudo sobre a Percepção de Profissionais de Comércio Internacional sobre a China
The present study examined the negative aspects of the country-of-origin stereotype for products manufactured and sold by China, the world’s largest exporter. This is a qualitative research with an exploratory approach, implemented by means a focus group the included the participation of ten profess...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | PT |
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Universidade Regional do Noroeste do Estado do Rio Grande do Sul
2014
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/b68d850d57d043e09026581ff7c29814 |
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| Sumario: | The present study examined the negative aspects of the country-of-origin stereotype for products manufactured and sold by China, the world’s largest exporter. This is a qualitative research with an exploratory approach, implemented by means a focus group the included the participation of ten professionals whom working with international trade, and to the data collected was implemented a content analysis. The findings of this study point to the relevance of the country-of-origin information and its historical production about the image that consumers make about their products. Furthermore, the packing and the price were outstanding as extrinsic aspects able to minimize the negative effect due to of the country-of-origin stereotype on the products image.Alpha |
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