Efeito País de Origem: Um Estudo sobre a Percepção de Profissionais de Comércio Internacional sobre a China

The present study examined the negative aspects of the country-of-origin stereotype for products manufactured and sold by China, the world’s largest exporter. This is a qualitative research with an exploratory approach, implemented by means a focus group the included the participation of ten profess...

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Autores principales:	Fernanda Lazzari, Gabriel Sperandio Milan, Luiz Antonio Slongo
Formato:	article
Lenguaje:	PT
Publicado:	Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2014
Materias:	country of origin effect competitive strategy international trade consumers’ perception product image Economic growth, development, planning HD72-88
Acceso en línea:	https://doaj.org/article/b68d850d57d043e09026581ff7c29814
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spelling	oai:doaj.org-article:b68d850d57d043e09026581ff7c298142021-11-11T15:16:06ZEfeito País de Origem: Um Estudo sobre a Percepção de Profissionais de Comércio Internacional sobre a China1678-48552237-6453https://doaj.org/article/b68d850d57d043e09026581ff7c298142014-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=75230998011https://doaj.org/toc/1678-4855https://doaj.org/toc/2237-6453The present study examined the negative aspects of the country-of-origin stereotype for products manufactured and sold by China, the world’s largest exporter. This is a qualitative research with an exploratory approach, implemented by means a focus group the included the participation of ten professionals whom working with international trade, and to the data collected was implemented a content analysis. The findings of this study point to the relevance of the country-of-origin information and its historical production about the image that consumers make about their products. Furthermore, the packing and the price were outstanding as extrinsic aspects able to minimize the negative effect due to of the country-of-origin stereotype on the products image.AlphaFernanda LazzariGabriel Sperandio MilanLuiz Antonio SlongoUniversidade Regional do Noroeste do Estado do Rio Grande do Sularticlecountryoforigin effectcompetitive strategyinternational tradeconsumers’ perceptionproduct imageEconomic growth, development, planningHD72-88PTDesenvolvimento em Questão, Vol 12, Iss 26, Pp 293-319 (2014)
institution	DOAJ
collection	DOAJ
language	PT
topic	country of origin effect competitive strategy international trade consumers’ perception product image Economic growth, development, planning HD72-88
spellingShingle	country of origin effect competitive strategy international trade consumers’ perception product image Economic growth, development, planning HD72-88 Fernanda Lazzari Gabriel Sperandio Milan Luiz Antonio Slongo Efeito País de Origem: Um Estudo sobre a Percepção de Profissionais de Comércio Internacional sobre a China
description	The present study examined the negative aspects of the country-of-origin stereotype for products manufactured and sold by China, the world’s largest exporter. This is a qualitative research with an exploratory approach, implemented by means a focus group the included the participation of ten professionals whom working with international trade, and to the data collected was implemented a content analysis. The findings of this study point to the relevance of the country-of-origin information and its historical production about the image that consumers make about their products. Furthermore, the packing and the price were outstanding as extrinsic aspects able to minimize the negative effect due to of the country-of-origin stereotype on the products image.Alpha
format	article
author	Fernanda Lazzari Gabriel Sperandio Milan Luiz Antonio Slongo
author_facet	Fernanda Lazzari Gabriel Sperandio Milan Luiz Antonio Slongo
author_sort	Fernanda Lazzari
title	Efeito País de Origem: Um Estudo sobre a Percepção de Profissionais de Comércio Internacional sobre a China
title_short	Efeito País de Origem: Um Estudo sobre a Percepção de Profissionais de Comércio Internacional sobre a China
title_full	Efeito País de Origem: Um Estudo sobre a Percepção de Profissionais de Comércio Internacional sobre a China
title_fullStr	Efeito País de Origem: Um Estudo sobre a Percepção de Profissionais de Comércio Internacional sobre a China
title_full_unstemmed	Efeito País de Origem: Um Estudo sobre a Percepção de Profissionais de Comércio Internacional sobre a China
title_sort	efeito país de origem: um estudo sobre a percepção de profissionais de comércio internacional sobre a china
publisher	Universidade Regional do Noroeste do Estado do Rio Grande do Sul
publishDate	2014
url	https://doaj.org/article/b68d850d57d043e09026581ff7c29814
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Efeito País de Origem: Um Estudo sobre a Percepção de Profissionais de Comércio Internacional sobre a China

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