Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization

This article investigates the factors that affect consumers’ attitudes towards Instagram advertisements in Egypt. Furthermore, it studies the effect of consumers’ attitudes towards these advertisements on the development of their attitudes towards brands. An online questionnaire was used to collect...

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Autores principales: Hazem Rasheed Gaber, Len Tiu Wright, Kaouther Kooli
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2019
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Acceso en línea:https://doaj.org/article/b9a1ece574ed42d890763f75401b93e5
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