Facilitação de Valor, Valor de Uso e Satisfação de Clientes como Determinantes da Intenção de Recompra no Contexto de uma Instituição de Ensino Superior
The goal of this research was to develop, test and validate a Theoretical Model that contemplated the constructs that are determinant for the Repurchase Intent. The study was developed in the context of a Higher Education Institution (HEI) located in Serra Gaúcha, Rio Grande do Sul, Brazil. A quanti...
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| Main Authors: | , , , , |
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| Format: | article |
| Language: | PT |
| Published: |
Universidade Regional do Noroeste do Estado do Rio Grande do Sul
2019
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| Subjects: | |
| Online Access: | https://doi.org/10.21527/2237-6453.2019.49.367-385 https://doaj.org/article/bf7542c68aa34a19bdb1fcb6db1849c3 |
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