ESTEREÓTIPOS E IMAGEM DE PRODUTOS DO BRASIL E DA ALEMANHA A PARTIR DA PERCEPÇÃO DE BRASILEIROS E ALEMÃES

ESTEREÓTIPOS E IMAGEM DE PRODUTOS DO BRASIL E DA ALEMANHA A PARTIR DA PERCEPÇÃO DE BRASILEIROS E ALEMÃES

For the purpose to contribute with studies of perception and country image, this study aimed to identify the perception of Germans toward Brazil and its products, as well as the perception of Brazilians toward Germany and its products, drawing a parallel with the perception of Brazilians and Germans...

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Détails bibliographiques
Auteurs principaux: Gabriela Gazzi, Fernanda Lazzari, Rodrigo Eduardo Bampi, Luciene Eberle, Gabriel Sperandio Milan
Format: article
Langue:PT
Publié: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2018
Sujets:
stereotypes
country of origin effects
product image
country image
consumers’ perception
Economic growth, development, planning
HD72-88
Accès en ligne:https://doi.org/10.21527/2237-6453.2018.42.585-620
https://doaj.org/article/c74ead110a0c4136957adf08e66bca3f
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Internet

https://doi.org/10.21527/2237-6453.2018.42.585-620
https://doaj.org/article/c74ead110a0c4136957adf08e66bca3f

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