ESTEREÓTIPOS E IMAGEM DE PRODUTOS DO BRASIL E DA ALEMANHA A PARTIR DA PERCEPÇÃO DE BRASILEIROS E ALEMÃES
For the purpose to contribute with studies of perception and country image, this study aimed to identify the perception of Germans toward Brazil and its products, as well as the perception of Brazilians toward Germany and its products, drawing a parallel with the perception of Brazilians and Germans...
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| Autores principales: | , , , , |
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| Formato: | article |
| Lenguaje: | PT |
| Publicado: |
Universidade Regional do Noroeste do Estado do Rio Grande do Sul
2018
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| Materias: | |
| Acceso en línea: | https://doi.org/10.21527/2237-6453.2018.42.585-620 https://doaj.org/article/c74ead110a0c4136957adf08e66bca3f |
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