Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo

The research aims to determine the effect of: Promotion Mix on Purchasing Decisions, Prices on Purchasing Decisions, Product Display on Purchasing Decisions, Service Quality on Purchasing Decisions at Anugerah Farma Pharmacy in Gorontalo City and to determine the Effect of Promotion Mix, Price, Prod...

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Auteurs principaux: Mohamad Afan Suyanto, Muh Akmar M, Deby Rita Karundeng
Format: article
Langue:EN
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Publié: Fakultas Ekonomi dan Bisnis Islam 2021
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Accès en ligne:https://doaj.org/article/f2d8fb498b88449f8ada9e3a3656ff0e
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