Online Consumer Trust: Trends in Research
This paper presents the literature review of studies published in 2004-2014 (Web 2.0 period) in the area of consumer online trust. Based on the content analysis of 138 papers, this study highlights three major research themes: (1) trust models, (2) technological, and (3) social factors impacting onl...
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2017
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oai:scielo:S0718-272420170002000082017-08-10Online Consumer Trust: Trends in ResearchBauman,AntoninaBachmann,Reinhard online trust research trends literature review This paper presents the literature review of studies published in 2004-2014 (Web 2.0 period) in the area of consumer online trust. Based on the content analysis of 138 papers, this study highlights three major research themes: (1) trust models, (2) technological, and (3) social factors impacting online trust. It also explores topics in each major theme found in direct studies of online consumer trust. Since this literature review uses the concept-centric approach, it points out not only the major trends in research but also three understudied areas: (1) green trust, (2) trust recovery, and (3) the role of ethics in developing online trust.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.12 n.2 20172017-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242017000200008en10.4067/S0718-27242017000200008 |
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English |
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online trust research trends literature review |
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online trust research trends literature review Bauman,Antonina Bachmann,Reinhard Online Consumer Trust: Trends in Research |
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This paper presents the literature review of studies published in 2004-2014 (Web 2.0 period) in the area of consumer online trust. Based on the content analysis of 138 papers, this study highlights three major research themes: (1) trust models, (2) technological, and (3) social factors impacting online trust. It also explores topics in each major theme found in direct studies of online consumer trust. Since this literature review uses the concept-centric approach, it points out not only the major trends in research but also three understudied areas: (1) green trust, (2) trust recovery, and (3) the role of ethics in developing online trust. |
author |
Bauman,Antonina Bachmann,Reinhard |
author_facet |
Bauman,Antonina Bachmann,Reinhard |
author_sort |
Bauman,Antonina |
title |
Online Consumer Trust: Trends in Research |
title_short |
Online Consumer Trust: Trends in Research |
title_full |
Online Consumer Trust: Trends in Research |
title_fullStr |
Online Consumer Trust: Trends in Research |
title_full_unstemmed |
Online Consumer Trust: Trends in Research |
title_sort |
online consumer trust: trends in research |
publisher |
Universidad Alberto Hurtado. Facultad de Economía y Negocios |
publishDate |
2017 |
url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242017000200008 |
work_keys_str_mv |
AT baumanantonina onlineconsumertrusttrendsinresearch AT bachmannreinhard onlineconsumertrusttrendsinresearch |
_version_ |
1714203280665477120 |