Online Consumer Trust: Trends in Research

This paper presents the literature review of studies published in 2004-2014 (Web 2.0 period) in the area of consumer online trust. Based on the content analysis of 138 papers, this study highlights three major research themes: (1) trust models, (2) technological, and (3) social factors impacting onl...

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Autores principales: Bauman,Antonina, Bachmann,Reinhard
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2017
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242017000200008
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spelling oai:scielo:S0718-272420170002000082017-08-10Online Consumer Trust: Trends in ResearchBauman,AntoninaBachmann,Reinhard online trust research trends literature review This paper presents the literature review of studies published in 2004-2014 (Web 2.0 period) in the area of consumer online trust. Based on the content analysis of 138 papers, this study highlights three major research themes: (1) trust models, (2) technological, and (3) social factors impacting online trust. It also explores topics in each major theme found in direct studies of online consumer trust. Since this literature review uses the concept-centric approach, it points out not only the major trends in research but also three understudied areas: (1) green trust, (2) trust recovery, and (3) the role of ethics in developing online trust.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.12 n.2 20172017-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242017000200008en10.4067/S0718-27242017000200008
institution Scielo Chile
collection Scielo Chile
language English
topic online trust
research trends
literature review
spellingShingle online trust
research trends
literature review
Bauman,Antonina
Bachmann,Reinhard
Online Consumer Trust: Trends in Research
description This paper presents the literature review of studies published in 2004-2014 (Web 2.0 period) in the area of consumer online trust. Based on the content analysis of 138 papers, this study highlights three major research themes: (1) trust models, (2) technological, and (3) social factors impacting online trust. It also explores topics in each major theme found in direct studies of online consumer trust. Since this literature review uses the concept-centric approach, it points out not only the major trends in research but also three understudied areas: (1) green trust, (2) trust recovery, and (3) the role of ethics in developing online trust.
author Bauman,Antonina
Bachmann,Reinhard
author_facet Bauman,Antonina
Bachmann,Reinhard
author_sort Bauman,Antonina
title Online Consumer Trust: Trends in Research
title_short Online Consumer Trust: Trends in Research
title_full Online Consumer Trust: Trends in Research
title_fullStr Online Consumer Trust: Trends in Research
title_full_unstemmed Online Consumer Trust: Trends in Research
title_sort online consumer trust: trends in research
publisher Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate 2017
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242017000200008
work_keys_str_mv AT baumanantonina onlineconsumertrusttrendsinresearch
AT bachmannreinhard onlineconsumertrusttrendsinresearch
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