O COMPROMETIMENTO E SEUS EFEITOS SOBRE A SATISFAÇÃO DE CLIENTES, A INTENÇÃO EM DEFENDER A MARCA E A INTENÇÃO DE RECOMPRA EM SERVIÇOS DE ENSINO
In service education firms, student commitment with the brand of the university is a differentiator from the competitors. This paper aimed to verify the impact of affective, calculative and normative commitment on customer satisfaction, advocacy intentions and intention repurchase of educational ser...
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| Auteurs principaux: | , , , |
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| Format: | article |
| Langue: | ES PT |
| Publié: |
Universidade Federal de Santa Catarina
2018
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| Sujets: | |
| Accès en ligne: | https://doi.org/10.5007/1983-4535.2018v11n3p235 https://doaj.org/article/20626016da2447358037b374bc042817 |
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