O COMPROMETIMENTO E SEUS EFEITOS SOBRE A SATISFAÇÃO DE CLIENTES, A INTENÇÃO EM DEFENDER A MARCA E A INTENÇÃO DE RECOMPRA EM SERVIÇOS DE ENSINO

O COMPROMETIMENTO E SEUS EFEITOS SOBRE A SATISFAÇÃO DE CLIENTES, A INTENÇÃO EM DEFENDER A MARCA E A INTENÇÃO DE RECOMPRA EM SERVIÇOS DE ENSINO

In service education firms, student commitment with the brand of the university is a differentiator from the competitors. This paper aimed to verify the impact of affective, calculative and normative commitment on customer satisfaction, advocacy intentions and intention repurchase of educational ser...

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Bibliographic Details
Main Authors: Vinicius Zanchet de Lima, Gabriel Sperandio Milan, Ana Paula Graciola, Deonir De Toni
Format: article
Language:ES
PT
Published: Universidade Federal de Santa Catarina 2018
Subjects:
commitment
customer satisfaction
advocacy intentions
repurchase intention
educational service
Education (General)
L7-991
Special aspects of education
LC8-6691
Online Access:https://doi.org/10.5007/1983-4535.2018v11n3p235
https://doaj.org/article/20626016da2447358037b374bc042817
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Internet

https://doi.org/10.5007/1983-4535.2018v11n3p235
https://doaj.org/article/20626016da2447358037b374bc042817

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