Consumers’ Attitude towards Sustainable Food Consumption during the COVID-19 Pandemic in Romania

The COVID-19 pandemic affected consumers’ behavior worldwide. This paper aims to analyze consumers’ sustainable food behavior during the COVID-19 pandemic. The research was based on an online survey during May–October 2020 among 859 Romanian consumers. Principal component analysis and cluster analys...

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Autores principales:	Iulia C. Muresan, Rezhen Harun, Felix H. Arion, Anca Monica Brata, Ioan Aurel Chereches, Gabriela O. Chiciudean, Diana E. Dumitras, Camelia F. Oroian, Olivia Paula Tirpe
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	food consumption sustainability COVID-19 Romania Agriculture (General) S1-972
Acceso en línea:	https://doaj.org/article/e452821ae92043a6a390bf3dbf5dab37
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id	oai:doaj.org-article:e452821ae92043a6a390bf3dbf5dab37
record_format	dspace
spelling	oai:doaj.org-article:e452821ae92043a6a390bf3dbf5dab372021-11-25T15:58:15ZConsumers’ Attitude towards Sustainable Food Consumption during the COVID-19 Pandemic in Romania10.3390/agriculture111110502077-0472https://doaj.org/article/e452821ae92043a6a390bf3dbf5dab372021-10-01T00:00:00Zhttps://www.mdpi.com/2077-0472/11/11/1050https://doaj.org/toc/2077-0472The COVID-19 pandemic affected consumers’ behavior worldwide. This paper aims to analyze consumers’ sustainable food behavior during the COVID-19 pandemic. The research was based on an online survey during May–October 2020 among 859 Romanian consumers. Principal component analysis and cluster analysis were employed to group the consumers based on their behavior. Furthermore, the binary-logistic regression was used to identify the socio-demographic profile of the identified groups. Based on the cluster analysis, the consumers were grouped into three main groups: indifferent, pro-environment protection, and health concerned. The results indicate a positive attitude towards sustainable food behavior. Consumers’ attitude towards sustainable food choice is mainly influenced by age and education level. The study offers valuable information for future public policy and marketing campaign regarding sustainable food behavior.Iulia C. MuresanRezhen HarunFelix H. ArionAnca Monica BrataIoan Aurel CherechesGabriela O. ChiciudeanDiana E. DumitrasCamelia F. OroianOlivia Paula TirpeMDPI AGarticlefood consumptionsustainabilityCOVID-19RomaniaAgriculture (General)S1-972ENAgriculture, Vol 11, Iss 1050, p 1050 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	food consumption sustainability COVID-19 Romania Agriculture (General) S1-972
spellingShingle	food consumption sustainability COVID-19 Romania Agriculture (General) S1-972 Iulia C. Muresan Rezhen Harun Felix H. Arion Anca Monica Brata Ioan Aurel Chereches Gabriela O. Chiciudean Diana E. Dumitras Camelia F. Oroian Olivia Paula Tirpe Consumers’ Attitude towards Sustainable Food Consumption during the COVID-19 Pandemic in Romania
description	The COVID-19 pandemic affected consumers’ behavior worldwide. This paper aims to analyze consumers’ sustainable food behavior during the COVID-19 pandemic. The research was based on an online survey during May–October 2020 among 859 Romanian consumers. Principal component analysis and cluster analysis were employed to group the consumers based on their behavior. Furthermore, the binary-logistic regression was used to identify the socio-demographic profile of the identified groups. Based on the cluster analysis, the consumers were grouped into three main groups: indifferent, pro-environment protection, and health concerned. The results indicate a positive attitude towards sustainable food behavior. Consumers’ attitude towards sustainable food choice is mainly influenced by age and education level. The study offers valuable information for future public policy and marketing campaign regarding sustainable food behavior.
format	article
author	Iulia C. Muresan Rezhen Harun Felix H. Arion Anca Monica Brata Ioan Aurel Chereches Gabriela O. Chiciudean Diana E. Dumitras Camelia F. Oroian Olivia Paula Tirpe
author_facet	Iulia C. Muresan Rezhen Harun Felix H. Arion Anca Monica Brata Ioan Aurel Chereches Gabriela O. Chiciudean Diana E. Dumitras Camelia F. Oroian Olivia Paula Tirpe
author_sort	Iulia C. Muresan
title	Consumers’ Attitude towards Sustainable Food Consumption during the COVID-19 Pandemic in Romania
title_short	Consumers’ Attitude towards Sustainable Food Consumption during the COVID-19 Pandemic in Romania
title_full	Consumers’ Attitude towards Sustainable Food Consumption during the COVID-19 Pandemic in Romania
title_fullStr	Consumers’ Attitude towards Sustainable Food Consumption during the COVID-19 Pandemic in Romania
title_full_unstemmed	Consumers’ Attitude towards Sustainable Food Consumption during the COVID-19 Pandemic in Romania
title_sort	consumers’ attitude towards sustainable food consumption during the covid-19 pandemic in romania
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/e452821ae92043a6a390bf3dbf5dab37
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Consumers’ Attitude towards Sustainable Food Consumption during the COVID-19 Pandemic in Romania

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